Mcween is an interactive design studio, and consultancy led by Jeff McWeeney. Our approach is simple — solve business problems strategically thru well planned design, and technology.
Our core team is assembled bespoke to each project from our growing network of programmers, animators, writers, photographers, illustrators, and editors. Selecting the right team for a project allows us to quickly focus on the business problem, and create solutions that make sense.
Our favorite projects typically involve complex content made simple (think news portals or blogs), and of course anything related to storytelling and the social web. Some more recent projects include Aol Living, Reveal MedSpa, Manpower Consulting, Pfizer Pharmaceutical, and PBS News.
Jeff McWeeney / Designer & Developer
Jeff is a strategist, creative director, designer, and producer with web design, and development experience dating back to the mid 1990’s.
Before founding Mcween in early 2006, Jeff played a key role in forming, and leading a diverse interactive team for Arnold Worldwide. As the creative and technical lead, he oversaw, and launched a wide range of interactive campaigns, online games, and micro-sites for clients such as Amtrak, Blue Cross & Blue Shield, Colonial Williamsburg, TARGUSinfo, and McDonald’s. In just over a year his team was recognized by Adobe, and the One Show Interactive.
Prior to joining Arnold, Jeff was a Senior Art Director at Yahoo! creating early-rich media campaigns, and global websites for Autos, Finance, Games, Personals, Small Business, and Sports. He was also involved in Yahoo!’s international coverage of the 2002 FIFA World Cup, along with milestone projects for British Airways, and Travelocity.
Partners.
VivaVoce Marketing, Miami
Strategically led marketing firm focused on creating word-of-mouth campaigns for small businesses.
RP3, Bethesda
Senior brand agency with expertise in brand architecture, advertising, design, contact planning, and social media.
School of Thought, San Francisco
Marketing & advertising agency.
Hrabal Creative, Virginia
A small team of senior advertising professionals based just outside Washington, D.C.
ChoiceCreative, Philadelphia
Graphic design network specializing in packaging, and print collateral, with a focus on project and resource management.
Network.
Ian Massey - Developer, KY
Web application development. Clients include Aol, AstraZeneca, and Humana.
Mariano Pastor - Photographer, NYC
Still photographer with international clients such as Lancome, Revlon, Givenchy, and Schick.
Chris Davis - Flash Developer, DC
Advanced programming, and gaming environments. Clients include MTV, McDonald’s, and XM Radio.
Andrew Thompson - Motion, NYC
Motion designer and illustrator for brands such as Atari, eBay, Microsoft, Nike, Pepsi, Samsung, and Semi Permanent.
John Barone - Photographer, Phila.
Fashion, and editorial photographer for many national clients, premier magazines, and ad agencies. Clients include Ogilvy & Mather, Philadelphia Magazine, Urban Outfitters, and Vespa.
Buzz Miller - Art Director, NJ
Recognized by Comm Arts, Luzer’s Int. Archive, Print, and the One show. Clients include Dacor, Blue Cross, PA State Lottery, PECO Energy, Puma, and Verizon.
CHOP CHOP - Film, Virginia
Film and editorial content for brands such as Nike, Microsoft, VW, Amtrak, Southern Comfort, and Choice Hotels International.